The Standard
The Standard Isn’t Set Until You Set It
Some men follow trends. Others define them
BHS is crafted for those who lead — in presence, in precision, in the details no one else dares to master
The Statement
Your Face Tells a Story. Make It Worth Reading
First impressions last. Don’t let yours say “average.”
Our formulas redefine what men’s skin can look and feel like
The Inner Circle
The Crew Is Selected. Once You’re In, You’re In
Once you step in, you’re part of a brotherhood that takes self-care seriously
BHS Look Book
